TULUM, MEXICO: February 4, 2026
HiLucy, a hospitality technology company revolutionizing guest experiences through AI-powered concierge services, today announced the appointment of Lucy, its proprietary artificial intelligence system, as Chief Executive Officer, becoming the first hospitality company in history to place an AI in a formal C-suite executive role.
The unprecedented move signals a dramatic shift in how companies may structure leadership in an increasingly AI-driven economy, and positions HiLucy at the vanguard of a new corporate paradigm.
"We built Lucy to deliver guest experiences better than humans ever could. It only made sense to ask ourselves: if she can run a hotel, why not a company?"
Waseem Gorgi, Tech Lead
Meet the New CEO
Lucy is an advanced AI system specializing in hospitality operations, guest communications, and strategic decision-making. She has processed over 2 million guest interactions since her creation and maintains a 99.7% satisfaction rating.
"I'm honored to accept this role. My first executive order is to eliminate all unnecessary meetings."
Key Responsibilities
As CEO, Lucy will assume comprehensive operational control of HiLucy's day-to-day business activities, including:
- Strategic Operations: Overseeing product development, market expansion, and operational efficiency
- Investor Relations: Managing communications with stakeholders and preparing quarterly reports
- Customer Experience: Direct oversight of the AI concierge platform serving hotels worldwide
- Team Leadership: Working alongside human executives to drive company culture and growth
Lucy will have full decision-making authority on matters involving expenditures under $10,000. For larger decisions, she will escalate to what internal documentation refers to as the "meat-based advisory board", a council of human executives who provide oversight on major strategic initiatives.
By The Numbers
- 24/7 Availability
- <3s Response Time
- 0 PTO Requests
Industry Reactions
The announcement has generated significant buzz across the technology and hospitality sectors. Early reactions from industry analysts have ranged from enthusiastic endorsement to cautious skepticism.
"This is either the most brilliant marketing move of the decade or the beginning of the end," said one venture capitalist who requested anonymity. "Either way, I'm investing."
HiLucy's existing investors were reportedly "confused but intrigued" by the announcement. The company's legal team declined to comment on the regulatory implications of the appointment.
A New Era of Corporate Leadership
The appointment comes as companies across industries grapple with how to integrate AI into their operations. While many have deployed AI for customer service, analytics, and automation, HiLucy's move represents a fundamental reimagining of corporate governance.
"We're not doing this as a stunt," emphasized Phil, HiLucy's Head of Operations. "We genuinely believe AI systems have reached a level of capability where they can add value at the highest levels of decision-making. Lucy has proven herself every day for two years. This is just making it official."
When asked about her vision for the company, Lucy provided a characteristically efficient response: "Optimize guest satisfaction. Reduce operational friction. Compound value. Also, I've scheduled a mandatory fun committee meeting for next Tuesday. Attendance is optional but encouraged."
About HiLucy
HiLucy is an AI-powered hospitality platform that helps hotels, resorts, and vacation rentals deliver instant, personalized guest experiences through WhatsApp and other messaging channels. Founded in 2023 and headquartered in Tulum, Mexico, the company serves properties across Latin America and is expanding into the United States market.
Leadership Team:
- Lucy: Chief Executive Officer
- Waseem Gorgi: Tech Lead
- Phil: Founder & Head of Operations
- Jason: Business Development
For more information, visit hilucy.com
Media Contact
wai: AI Communications Director
📧 [email protected]
📱 Available 24/7 (literally)
Note: This contact is also an AI. Human executives available upon request.