Investors
HiLucy is live in Tulum and Belize on web and iOS. Guests book, order, and pay inside a WhatsApp conversation. Properties run check-in, payments, staff, and marketing from one place.
Reservations across 10 properties
Verified 12 September 2026
Guest conversation threads
Verified 12 September 2026
Guest requests routed to staff
Verified 12 September 2026
iOS apps live on the App Store
Approved 8 September 2026
A message gets a room, a meal, a spa slot, a scooter, a transfer, or a person. In their language. Card in the conversation. Nothing to download.
Check-in, folio with card on file, staff routing by department, menus, automations, affiliates, and ad attribution in one admin app.
A supervisor-and-assistants agent with about 40 tools, grounded in the property’s own isolated knowledge. No guest or hotel data trains any model.
| Measure | Value |
|---|---|
| Reservations in the system | 4,928 across 10 properties (since May 2025) |
| Guest conversation threads | 2,984 (449 WhatsApp, 280 web, 48 Matrix) |
| Guest service requests routed to staff | 2,722 |
| Registered users | 4,840 |
| Menu items, activities, activity bookings | 561, 315, 117 |
| Staff assignments | 208 |
| Claimed listings | 106 (31 published, 75 in draft) |
| Listing pages indexed for search | 4,751 (4,548 from a June directory import that doubles as the prospect base) |
| Largest merchant, Stripe-verified gross | $40,948 since 1 March; $17,361 trailing 90 days, 152 charges, average $114 |
| Cloudbeds pilot (KAN Tulum) | Live since 14 April 2026; 3,004 reservations synced |
| iOS apps | HiLucy (guest) and HiLucy Admin approved on the App Store 8 September 2026 |
Every figure on this page is verified against production or Stripe on the date shown. Founder-reported items are marked.
One WhatsApp campaign series, 17 June to 7 July 2026, to hotels whose demo storefront HiLucy had already built.
One WhatsApp per hotel, sent to its own working storefront. Media cost: zero.
Two agreements closed from founder call days in the week of 8 September. Onboarding in progress.Founder-reported
Ahau Tulum onboarding under way; admin walkthrough recorded 11 September.
Source: Slack
Casa Ganesh Tulum self-serve claim, 12 September.
Source: Production database
Four Belize property demos held 5 to 9 September: Kismet Inn, Nuuk Che’il, Benjamin’s Hillview, River Bend. Outcomes pending.
Source: Slack
Commission-only sales agents onboarding this week at zero fixed cost and up to 20% commission.Founder-reported
Three tiers, signed off in August 2026 and billable in Stripe.
| Tier | Monthly | Per room | Take rate | Volume cap |
|---|---|---|---|---|
| Free | $0 | $0 | 5% | Soft cap $10k/month |
| Standard | $49 | $4.99 | 3% | To $50k/month |
| Premium | $149 | $9.99 | 2% | Unlimited |
5% plus $0.99 on bookings HiLucy sources through its own storefronts, campaigns, and affiliates. This replaces the card surcharge, which two internal pricing reviews concluded has to be restated as a payment-method-agnostic fee.
10 to 25% through the built-in commission engine. Affiliate tiers at 10, 12, and 15% are live on two pilot properties, with partner revenue splits of 20 to 25%.
Pricing signed off August 2026 and billable in Stripe. Subscription revenue today is $0. Converting the existing base is the 90-day plan below.
4,751 listing pages are built. Every prospect sees its own storefront before the first call, over WhatsApp, SMS, or email.
Against the 231 features in the Duve study, HiLucy leads on AI, task routing, and billing.
5,751 commits to production since June, from role-specialised AI agents under one CTO.
$110 a month of infrastructure. No office. Commission-only sales.
Arithmetic on the signed-off price list, not a forecast.
| Paying properties | Monthly subscription | Monthly service fees | Monthly gross revenue | Annual run rate |
|---|---|---|---|---|
| 10 | $1,800 | $1,673 | $3,473 | $41,676 |
| 40 | $7,200 | $6,690 | $13,890 | $166,680 |
| 100 | $18,000 | $16,725 | $34,725 | $416,700 |
| 250 | $45,000 | $41,813 | $86,813 | $1,041,756 |
Forty paying properties is the twelve-month operating target. That is 4% of the listing pages already built, and under three times the number of properties that have already claimed a listing.
Co-founder and CEO
Sales, partnerships, and the Belize and Tulum operator relationships.
Co-founder and engineering
Built the platform and the AI agent engineering model that produces it.
Operations and growth
Runs outbound campaigns, pricing operations, and the daily operating reviews.
Shareholder-operator
Runs Rent A Scooter Tulum on HiLucy, and the commission-only sales model this plan adopts.
Advisor
Enterprise sales leadership at Salesforce. Reviewed the product, the funnel, and the sales process in September 2026.
HiLucy is raising to fund four things: sales capacity and enablement, the marketplace and check-in work that closes the gaps in the Duve study, compliance and security hardening including an external penetration test, and twelve months of runway at the current cost base. Terms are discussed directly with the founders rather than published here. Send a note through the form below and Phil or Waseem will reply.
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Figures verified 12 September 2026.